Internet Marketing refers to online advertisements on various search engines like Google, Yahoo, Bing, etc. Moreover, digital marketing also refers to marketing on various websites and social media websites like Facebook, Gmail, Linked In, etc.
All the marketing and advertising efforts carried out that use Web and emails to drive customer’s sales via electronic ecommerce are referred to as Internet Marketing.
Some of the specialized areas of marketing are :
In order to accomplish our task of increase in Total Sales for a company, we use different digital marketing technologies as mentioned below :SEO ( Search Engine Optimization ) :
It is the process of improving website visibility on organic Search Engine Result Pages (SERP’s), by developing an SEO friendly website and incorporating specific tags (metadata’s and description) into the website.SMO ( Social Media Optimization ) :
It includes use of number of Social Media outlets like RSS Feeds, Social News and Bookmarking sites, Social Networking Sites and Video Uploading and Blogging Sites, and various communities to generate publicity to increase product awareness, brand and event.PPC ( Pay Per Click ) :
It stands for Pay Per Click ( PPC ), model of digital marketing where advertisers pay a nominal Fee (depending on other competitors) each time when their advertisement is clicked by the user. It is generally buying specific audience visits to your website.Social Media Networking :
Social Media refers to an online community where people of same nature interact with each other and connect together. Specific audience is targeted from the target market for publicizing particular products of the company using social media tools of selection of audience using gender, profession, location, areas, company, age, etc.